Experienced And Knowledgeable With Both The Alcohol beverage Industry And The Law

Headshot Of Alison Herman

Alison Herman

  • Of Counsel


Practice Areas

  • Regulatory Trade


Alison Herman is an attorney with more than 29 years of experience in the alcohol beverage industry. She joins Malkin Law as Of Counsel to help expand the firm’s regulatory trade practice. Herman spent the past 15 years with Southern Glazer’s Wine & Spirits (“SGWS”), the largest distributor of alcoholic beverages, as general counsel and then as senior counsel of regulatory and compliance. During this time she gained extensive industry knowledge and experience in state and federal alcohol beverage law and successfully led numerous regulatory compliance matters and investigations.

Additionally, Herman established the industry’s leading compliance department focusing on trade practice training and compliance matters within 45 specific markets and Canada. This included providing legal guidance to executives and commercial sales teams, as well as establishing relationships with suppliers and retailers, to help achieve compliant brand marketing and promotional sales goals on a state-by-state basis.

Prior to her work at SGWS, Herman was a partner in Breier, Seif, Herman & Silverman, P.A. and concentrated on industry M&A’s, supplier and importer distribution/broker agreements, real estate leases, and various other corporate matters.

Herman began her legal career in 1988 as an Assistant State Attorney for the Broward County State Attorney’s Office in Fort Lauderdale, Florida. She is a graduate of the University of Miami School of Law.


  • University of Miami School of Law, Coral Gables, Florida

Bar Admission

  • Florida, 1988

Past Positions

  • Southern Glazer’s Wine & Spirits (“SGWS”)
  • Breier, Seif, Herman & Silverman, P.A., Partner
  • Broward County State Attorney’s Office in Fort Lauderdale, Florida, Assistant State Attorney