Your Brand Is Your Most Valuable Asset And Likely Least Protected

A trademark is not just a legal formality. It is the legal mechanism that makes your brand yours: the name, the logo, the slogan, the trade dress that your customers associate with you and only you.

At Malkin Law, P.A., we work with brands at every stage, from founders naming their first product to established companies managing global IP portfolios. Our approach to trademark and intellectual property law is practical, strategic, and built around the commercial realities of your business.

Trademark Services

• Trademark search and clearance: Comprehensive searches across registered marks, pending applications, and common law uses. A strategic assessment of what you can own, what to avoid, and what risks are acceptable.
• Trademark registration: USPTO applications and prosecution, international registrations through the Madrid Protocol, and direct foreign filings. We handle every step from application strategy to registration.
• Brand portfolio management: Renewal tracking, marketplace monitoring for conflicting uses, and expansion into new categories and geographies.
• Trademark enforcement and defense: Cease-and-desist correspondence, TTAB opposition and cancellation proceedings, and infringement litigation. We also defend clients who receive trademark claims.
• Licensing and IP agreements: Licensing agreements, co-branding arrangements, and trademark coexistence agreements drafted and negotiated across a range of industries.
• Trade secrets and confidentiality: Protection for valuable IP that is not registrable. NDAs, internal policies, and counsel for clients whose trade secrets have been misappropriated.

IP For Food, Beverage And Consumer Brands

Brand identity is everything in consumer goods. A name, a label, a package design drive purchase decisions, command shelf space, and build loyalty over time. We have deep experience in trademark and IP matters specific to the food, beverage, and CPG space. The areas we handle include:

• Product naming and line extensions: Clearance for new product names and line extensions in crowded consumer categories.
• Trade dress protection: Protection for packaging design, product appearance, and other non-traditional marks that define your brand visually.
• Contract manufacturing IP: Licensing arrangements for contract manufacturing and white-label products, with clear IP ownership provisions.
• Descriptiveness challenges: Monitoring for infringement in retail and e-commerce environments where unauthorized use is common.
• Cannabis trademark strategy: IP registration and enforcement in the complex cannabis and hemp trademark landscape, including federal and state strategies.

Is Your Brand Protected?

Whether you are launching something new or auditing the IP you have built, we are ready to help. Call 305-763-8539 or reach us through our online contact form to schedule a trademark consultation or learn about our food and CPG practice.