Every brand waits for it and can’t wait to receive it: approval from the TTB of your label, certificate of label approval (“COLA”). The TTB just updated its current label processing times, noting 41 days for distilled spirits and wine and just 11 days for malt beverages. Here is the chart and a link to the TTB’s page (http://www.ttb.gov/labeling/processing-times.shtml).
Current Label Processing Times
Application Type
Average Label Processing Time
(Calendar Days):
Today We are Processing New* Applications Received On:
Distilled Spirits Labels
41 days
July 30, 2013
Malt Beverages Labels
11 days
August 26, 2013
Wine Labels
41 days
July 24, 2013