The Brewers Association (“BA”), the trade group of independent American craft brewers, launched a seal that informs consumers that the beer was produced by an independent brewery.
The BA release says, “to proudly display that independent spirit, the Brewers Association has created a symbol to unify craft breweries from around the country. This symbol—the independent craft brewer seal—gives beer lovers an easy way to identify true small and independent craft brewers, something they have indicated is important to them.”
In explaining the logo, BA CEO says, “independent craft brewers continue to turn the beer industry on its head by putting community over corporation and beer before the bottom line.”
To get the seal, the brewery must comply with the below:
- Have a valid TTB Brewer’s Notice.
- Meet the BA’s craft brewer definition, and
- Sign a licensing agreement.
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