With thousands of companies in the alcohol beverage industry in the U.S., you need to be strategic when starting a new one. Marketing your brand can significantly increase its visibility, allowing you to succeed in the industry as well.
Here is what to know about marketing an alcohol brand and a couple tips that can help you be successful in your efforts:
Know your target audience
Your marketing approaches should meet the needs of your target audience. This means you should have a target audience in mind. If you don’t yet, analyzing customer behavior data from reliable sources or sales if you are already in business can help you identify your ideal customer.
Knowing your target audience allows you to use the most suitable marketing approaches. For example, if young people are your ideal customers, social media can guarantee the most success if you employ the right tactics, including posting eye-catching images and engaging with customers. Besides their age range, you should know your target audience’s gender, location, purchase behavior and preferences, among other aspects.
Understand state and federal regulations
State and federal regulations govern alcohol marketing. Not adhering to these rules can get you into trouble. Thus, obtain adequate information regarding this matter.
Note that the rules to follow may depend on the type of your product. If your business deals with more than one type, for example, wine and distilled spirits, you should adhere to all applicable regulations. Generally, your adverts should not be misleading, use obscene statements/images, use statements/pictures that appeal to people under 21, include inaccurate analyses/tests, use statements inconsistent with approved labeling and so on.
If you are starting an alcohol brand or want to grow an existing one, it’s vital to learn more about every step of the business, including marketing. Legal guidance can help you make informed decisions that will benefit your brands.