Experienced And Knowledgeable With Both The Alcohol beverage Industry And The Law
Social media advertising is one of the main ways that companies – including alcohol brands – get their products in front of their target demographic. However, a liquor brand can take a lot of heat if it is accused of targeting minors when it markets on social media...
With thousands of companies in the alcohol beverage industry in the U.S., you need to be strategic when starting a new one. Marketing your brand can significantly increase its visibility, allowing you to succeed in the industry as well. Here is what to know about...
Experts have drawn attention to the potential risk of wine kept in clear glass bottles could develop an undesirable stench due to a process called “light strike”. Light strike often occurs when UV rays react with the components of wine. Wine experts Susie Barry and...
Obtaining a liquor license in Florida or any state is a complex and time-consuming task. In many regions, there is a cap on the number of licenses authorities may issue. Therefore, a business owner who acquires the privilege of selling or serving alcohol should do...
A Florida federal judge dismissed the lawsuit accusing Maker’s Mark of misleading consumers by stating it’s “handmade.” U.S. District Judge Robert L. Hinkle said, the plaintiffs, who allegedly purchased the bourbon because it was “handmade”, were “unable to articulate a consistent, plausible explanation of what they understood “handmade” to mean in this context.” The Judge noted that the term “handmade”,…
Sales of “craft spirits” are up. In fact, sales of American “craft spirits” were up 50% last year, according to GuestMetrics. But what exactly is a “craft spirit”? I provide an analysis and offer explanations from various industry members in the February 2015 issue of Beverage Media.
The TTB further expanded its list of changes that may be made to approved alcohol beverage labels without requiring those labels to be resubmitted to TTB for review. There are currently 28 allowable revisions outlined on TTB form 5100.31. In addition to those 28, TTB added 29 through 34 (outlined below) in its September 29, 2014 Industry Circular.
