When Light Isn’t Light – Bud Light Lime-A-Rita Case
On Tuesday February 7th a group of Plaintiffs brought a suit against Anheuser-Busch LLC in the Ninth Circuit Court arguing that the brewer’s use of the term “light” on the labeling of the Lime-A-Rita packaging was misleading to consumers as being a lighter alternative alcohol beverage. Since Bud Light is known to be lighter in calories than a regular Budweiser, the…